SEO is such a broad topic these days that it’s really hard to pinpoint what exactly somebody means by the term SEO. Now, SEO generally means Search Engine Optimization. But, because we’ve change the meaning over time this can mean many different things. Search Engine Optimization could include site-speed optimization, keyword optimization, code cleanup, mobile responsiveness, relevancy test, and many other things. Think about it: to optimize for all search engines, it’s endless. You could, and should always be optimizing. So the term search engine optimization is often convoluted. Very few people really knows or understand what it means.
When somebody says SEO we generally understand what they’re talking about. But when we start getting into specifics things get a little bit more difficult. There’s on page page SEO, off page SEO, back linking, caching at the multitude of other things they can be referred to us SEO. In general, SEO can be split up into two parts on page and off page. On pages everything that you control or your content. And all pages everything you don’t control: what others are posting about you. Both of these SEO techniques play key factor in rank.
On page SEO means optimizing every element on the page to receive the highest probability of ranking on a particular keyword. It’s taking the existing content, or creating new content to optimize the pages web presence.
There are certain key elements that must be included with on page SEO:
The purpose simple, we start the marketing mind. Before committing to any keywords or identify anything we take a very scientific, empirical, data-driven approach that enables us to foresee the probability of you ranking on the particular keyword. Now, that isn’t to say that you’re guaranteed to rake on that keyword what it is to say is that you will be positioned in the highest likelihood her highest probability of ranking on that selected keyword. Because we are implementing modernized, search engine compliant SEO techniques, this enables us to position you in the highest probability of ranking.
It all starts with your market in mind. What type of customer you’re trying to attract? We start our SEO journey by identifying the first layer of analytics. We do this by using the platform itself: Google. A number of techniques and tools help us in this process. The next phase in your dataset is your competitive analysis. We see what works for your competitors, and ultimately what might also work for you. The final layer of analytics comes from your own site data. We see how you’re doing in the ranks, and what we can improve on.
By first identifying the target keywords, this helps us mold your content around those keywords. This approach is often overlooked, and often misunderstood. it’s so important to drill down into your market because ultimately or market is going to be the one viewing your website.
In addition to viewing your site and making it pleasing for your market, we also focus on making it pleasing for the search engines. Making it easy for the search engines to identify the level of relevance in your site, ultimately means that you’ll be indexed as more relevant than your competitors. We do everything we can to make sure we’re in compliance with the search engines, and also ensure that you’re not violating any of their policies.
On page SEO is but the first technique that you must implement in order to be successful online. This helps you get the highest kickstart out of your website to help you get indexed fast and as relevant as possible.
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